Pakistan bans broadcast contraceptive ads

Pakistan’s Electronic Media Regulatory Authority (PEMRA) has banned all TV and radio ads for contraceptives.

According to the regulator, this is fueled by public complaints that the ads prompted curiosity among “innocent children.”

This comes despite a government initiative to encourage birth control in the traditionally conservative country.

According to PEMRA, non-complying television and radio stations will face legal action, although a specific punishment wasn’t disclosed.

Sources: BBC, Geo

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