Business Insider expands to Poland, Scandinavia

Business Insider has expanded to Scandinavia and Poland.

The Nordic variant covers news from Sweden, Norway, Finland, and Denmark in English, while the Polish site covers news from Poland in Polish.

BI Nordic is headquartered in Stockholm and published with Bonnier AB, while BI Polska is published through sister company Ringier Axel Springer’s Grupa internet division from headquarters in Warsaw, with editing by Polish TV and radio journalist Lukasz Grass.

BI Nordic is edited by Victor Bodelius, and will feature a mix of original reporting and aggregation. There will also be some crossover between the Scandinavia site and the flagship site.

These are Business Insider’s ninth and tenth editions, with other localized variants in Singapore, Indonesia, Malaysia, and China.

Source: FishbowlNY


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