According to a new IDC report looking at shipment volume in the third quarter of 2015, Xiaomi is the world’s number three wearables vendor, behind Fitbit and Apple.
This may be a surprise unless you live in China, where 97 percent of Xiaomi’s wearables are shipped, but the company has actually been in the top three since the beginning of the year. In fact, an IDC report released in June before the Apple Watch had Xiaomi in second.
According to IDC, market leader Fitbit shipped 4.7 million wearables in the third quarter, taking a 22.2 percent market share. Apple shipped 3.9 million units, for an 18.6 percent market share, while Xiaomi shipped 3.7 million units, or 17.4 percent of the market.
Fitbit’s shipment volume increased 101.7 percent year-over-year, while Xiaomi jumped 815.4 percent thanks to China’s position as one of the world’s largest wearables markets. Fitbit benefited from growth in Asia, Europe, the Middle East, and Africa, as well as a 335,000-unit order from Target, which gave the devices to its employees for a company-wide fitness program.