Everyone wants to have their own app, but no one wants to go through the process of actually building it. That’s why there are about 500 app-building services online that allow you to create, publish, and maintain a mobile app.
“A lot of those mobile apps solution[s] are super dumbed down and template driven. You’ll get an app … but the level of control is very limited and the experience of the end user is pretty miserable. That’s not our goal. Our goal is making a product where designers at enterprises could craft an experience that looks like their brand … not something made in a sausage-making app tool.”
-Nick Bogaty, Abode digital publishing lead
Adobe has created and launched its own app-building infrastructure to let designers build and launch their own apps. It’s tied to the rest of the company’s digital publishing infrastructure, so app builders can publish content on the web and mobile apps simultaneously if they want, and it creates native apps with native controls and native user experiences, according to Bogaty.
For now, the app experiences are limited to content and images.
Essentially, this makes it a web content management system (CMS) that’s adapted to mobile, with the ability to build a nice container around it. Ultimately, Adobe aims to tie it into its PhoneGap-powered app-building infrastructure, which enables content, interactivity, and the experiences that only real software can deliver.
“Right now, you can extend these apps with HTML. We’re looking at allowing our customers to create custom code in PhoneGap and then add to Adobe Digital Publishing solution apps.”