Huawei has launched the Ascend Mate 7, which features a six-inch FHD 1920×1080 (368ppi) display for enhanced entertainment viewing, a slimmer 7.9mm body for increased comfort, a more powerful octa-core processor, and a longer-lasting 4100mAh battery.
Richard Yu, Huawei Consumer Business Group CEO:
“Today marks the arrival of our fastest and most compelling big-screen smartphone experience for consumers. It’s a symbol of our relentless commitment to ‘Make it Possible’ for people everywhere to enjoy our premium quality products. Huawei Ascend Mate 7 actually leads the big-screen pack with smarter performance, impressive power efficiency, and outstanding convenience with its superior single-touch fingerprint technology.”
Boasting an octa-core architecture, Ascend Mate 7 has an intelligent Huawei Kirin 925 processor made up of four large 1.8GHz A15 and four small 1.3GHz A7 chipsets which are in different configurations depending on the power needs of a specific app or function so the device can be smarter with power management. The device saves up to 50% of the battery by automatically using smaller A7 cores to power standard apps that consumers use at least 80% of the time, and kicking in the larger A15 during high-performance use such as gaming. The processor will also automatically activate additional cores when it detects that 85% to 95% of a single core’s processing capability is being used.
Ascend Mate 7 is possibly the market’s first six-inch smartphone with instant single-touch fingerprint access to put an end to password fatigue. It enables users to unlock the phone at least 80% faster than devices that use a slower sweeping recognition option. Located at the back of the handset and measuring 9.16 x 9.16mm, the reader supports up to five sets of different fingerprint records which can be allocated to normal and guest modes, so a user can switch modes to enhance protection when securing private folders, applications, or payment information. It has a higher 508 ppi ratio for enhanced reader accuracy so there’s no need to swipe repeatedly before being able to unlock the device — even with wet fingers or under light rain conditions. ARM TrustZone also stores encrypted data of the fingerprint within the chipset for better protection by SecureOS, and prevents direct access by third parties.
Style and Substance
A rare find for smartphones of this size, Ascend Mate 7 is made up of more than 95% metal and features an interior structure made of a strong aluminum alloy for superior heat reduction. At 7.9mm and weighing 185g, it has an ergonomically curved back for easier one-handed operation and an ultra-narrow 2.9mm bezel that delivers a 83% screen-to-body ratio.
With a six-inch FHD in-cell LTPS display that consumes less power and JDI Nega-NEO technology for an impressive 1500:1 contrast ratio, Ascend Mate 7 delivers incredibly sharp images. It has a 13MP rear-facing camera to capture better party photos in low lighting with Sony’s 4th generation BSI sensor and f/2.0 aperture. In addition, the 5MP front-facing camera adopts an industry-leading 5P non-spherical lens for higher definition and less image distortion.
Ascend Mate 7 features EMUI 3.0, the latest version of Huawei’s intuitive user interface that makes it easier to use with one hand and features a brand new look across the entire software interface. The new timeline design is used extensively throughout for enhanced consistency and usability across various apps. In addition, it actively addresses daily needs intuitively through practical and visually appealing design details, such as the convergence of key smartphone functions call, contact, and messaging, that can now be easily switched between with a single horizontal swipe.
Availability and Accessories
The recommended retail price of the standard Huawei Ascend Mate 7 with 2GB of RAM and 16GB of internal storage is €499, while the premium Ascend Mate 7 with 3GB of RAM and 32GB of internal storage is €599. It’s available in over 30 countries/territories including mainland China, Hong Kong, the UK, Germany, Italy, France and Spain. The smartphone is available in three colors: silver, black and gold. Accessories include the new UltimoPower Active Noise Cancelling Earphones that reduce noise by 15-30 decibels and features a self-charging internal battery when connected to a smartphone and two hours of use when connected to other devices, as well as leather cases and a charging stand that converts the smartphone into a digital photo frame.
- Dimensions: 157.0×81.0x7.9mm, 185g
- Android 4.4 KitKat
- Connectivity: 802.11 a/b/g/n WiFi with WiFi Direct support, Bluetooth 4.0, microUSB
- Sensors: Gyroscope, proximity, accelerometer, compass, hall, fingerprint