MakerBot has announced the expansion of its international operations with the launch of MakerBot Europe.
As part of this effort, MakerBot is acquiring certain assets of Germany-based partner Hafner’s Büro, which has been a MakerBot reseller in Germany for several years. Effective immediately, MakerBot Europe will continue to manage the large network of MakerBot resellers throughout central and eastern Europe. MakerBot’s current resellers will transition into working with MakerBot Europe, and the new organization will be led by Alexander Hafner, who will be general manager of the new division. Hafner has been owner and president of Hafner’s Büro since its 1988 founding.
Jenny Lawton, MakerBot President:
“We are so excited to officially launch MakerBot Europe and expand MakerBot’s global reach with the creation of MakerBot Europe. Alexander Hafner and Hafner’s Büro are longtime Makerbot partners and have extensive knowledge of our products, 3D printing and design solutions, and the European market. We are thrilled that they will play a larger role in the MakerBot family and will represent the company with our European distributors and resellers.”
Hafner’s Büro has managed and sold MakerBot products for several years and has extensive relationships with key MakerBot customers, resellers and events throughout Europe.
Frank Alfano, MakerBot chief revenue officer:
“The creation of a MakerBot Europe office demonstrates MakerBot’s commitment to the European market and helps align our overall business growth strategy in the region. Germany has also long been the European hub for 3D printing as overall interest in 3D printing has grown throughout Europe. We have confidence that the area will continue to grow in dominance in the 3D printing arena.
“MakerBot Europe is committing itself to Europe as one of MakerBot’s most important markets for 3D printing. We are very proud to be MakerBot’s partner of choice for this exciting step. I think it is a unique opportunity in both of our companies’ historie. We are excited to be able to take our 3D printing experience and years of working with MakerBot to expand that knowledge throughout Europe. We are firm believers in MakerBot desktop 3D printing and scanning technology and look forward to working with the extensive network of MakerBot resellers in Europe.”
The acquisition of certain assets of Hafner’s Büro is a major step in securing a strong foothold in the European market for MakerBot. While the European market has always been robust for MakerBot, and MakerBot is a global leader in the desktop 3D printing industry, the company has traditionally focused its sales and marketing efforts in the United States. Now, with the creation of MakerBot Europe, it will be able to expand its reach in many countries.
MakerBot Europe will encompass the following countries:
- Czech Republic
- United Kingdom
Existing MakerBot distributors and resellers will continue to ru n their businesses as usual and are expected to start to be assimilated into MakerBot Europe’s sales and marketing organization within six months. During that time, MakerBot Europe will also be expanding the company’s reach and looking for additional strategic partnerships with resellers and key retailers that can help expand MakerBot’s penetration in the European market.