T-Mobile Uncarrier 7.0 Recap

T-Mobile ventured south from its Seattle area headquarters to San Francisco for Uncarrier 7.0. The company’s president and CEO, John Legere, began by delivering burns to his competition, namely AT&T, Verizon, Sprint and fellow Seattle-based company Amazon with its failed Fire Phone. Let’s recap what happened after Legere’s burn session:

Gogo Partnership

Mike Sievert

T-Mobile’s Chief Marketing Officer Mike Sievert took to the stage to announce a new partnership with aero-communications service provider Gogo to deliver free in-flight texting and voicemail to their customers. Beginning September 17th, T-Mobile customers exclusively can use this new in-flight service on over 2,000 commercial aircraft operating in the U.S.

The deal allows customers of the Uncarrier to send and receive text and picture “messges as well as visual voicemail using their own smartphone and phone number over Gogo’s in-flight WiFi system for no charge.

Michael Small, Gogo President and CEO:

“One of our goals is to engage the entire plane with our connectivity enabled products and services, whether that’s by helping to keep passengers productive, entertained or simply connected to friends and family on the ground. By offering T-Mobile customers the ability to freely text and receive voicemail in flight, we are engaging a certain segment of the plane who might not want a full connectivity session, but still wants to reach out to their network on the ground.”

To access the free messaging and voicemail services, T-Mobile customers will need to have their WiFi Calling-enabled phone in airplane mode and connected to Gogo WiFi. From there, they simply launch the phone’s browser, verify they’re a T-Mobile customer, and follow the instructions. Making just one WiFi call prior to takeoff will activate WiFi Calling — which must be activated on their phone prior to the first use of the free in-flight Gogo WiFi service. Here’s the full list of compatible smartphones:

  • Samsung Galaxy Note 3, 4
  • Samsung Galaxy S4, S5
  • Samsung Galaxy Avant
  • HTC One M7, M8
  • LG G3
  • Apple iPhone 5c, iPhone 5s

Mike Sievert, T-Mobile Chief Marketing Officer:

“Today, we’re extending T-Mobile’s coverage all the way to 30,000 feet — and well beyond the reach of any carrier network. And, with Gogo, we’ve got the best partner possible, the undisputed king of in-flight WiFi. Together, we’re keeping T-Mobile customers connected throughout the flight with unlimited texting and voicemail — for absolutely no additional cost.”

WiFi Unleashed

Neville Ray

With WiFi Unleashed, T-Mobile is lighting up WiFi calling and texting for every Simple Choice customer on every new smartphone it sells. Now 100% of new smartphones in T-Mobile stores will be WiFi calling and texting capable, and 100% of T-Mobile customers will be able to get a WiFi calling and texting capable smartphones if they don’t already have one. To make it easier for customers to take advantage of these new capabilities, T-Mobile is opening an exclusive enrollment window in Jump, the Uncarrier’s upgrade program, so customers can immediately upgrade to a new WiFI calling ready smartphone.


“WiFi Unleashed is a game changer. This is like adding millions of towers to our network in a single day. The difference between us and the traditional carriers is that they’ll do everything they can to make more money off you. We’ll do everything we can to solve your problems, and today, that’s about uniting WiFi with our data strong network for unprecedented coverage.”

In contrast to the carriers, who “lock customers inside walled off, proprietary networks” to monetize them, T-Mobile has taken a “typically disruptive” approach with WiFi Unleashed by tapping every availalbe technology to deliver coverage in places unreachawble by any cellular network — and by making it “incredibly simple. There’s not app to install or separate IDs to remeber. Just use your phone.”

In addition to enabling T-Mobile customers to use any public or private WiFi connection, they can access like a T-Mobile tower for calling and texting, the Uncarrier has rolled out next-generation WiFi calling and texting on its network. This new technology is designed to deliver high-quality HD voice, fast call setup times, fewer dropped calls and seamless voice coverage between T-Mobile’s nationwide Voice over LTE (VoLTE) network and WiFi with compatible smartphones.

With WiFi Unleashed, all T-Mobile customers can also make free WiFi calls to the United States from anywhere outside the county — all using their existing T-Mobile number whenever they have WiFi.

T-Mobile also introduced the Personal CellSpot, a new device that enables “everyone to put the capabilities of a personal T-Mobile tower in their house.

With 57% of American wireless users saying they often drop calls in and around their home, the Personal CellSpot delivers a “full-bars” T-Mobile experience — in your basement workshop, small business or anywhere else you have broadband — using “state-of-the-art” WiFi technology. What’s more, it can completely replace your existing WiFi router or operate right alongside it. And, the T-Mobile Personal CellSpot comes with “unique” patent-pending technology that prioritizes voice calls for “crystal clear” HD voice.

Starting September 17th, every Simple Choice customer with a broadband connection and a WiFi-calling ready smartphone can get a T-Mobile Personal CellSpot completely free of charge with a $25 refundable deposit. The only thing left to do is decide where you want your personal “full-bars” T-Mobile experience.


“For years, the big phone company utilities have told you where you can and can’t have coverage. And whenever their networks can’t reach, you’re SOL. With T-Mobile Personal CellSpot, we’re putting an end to that old way of thinking. Now, you can decide wherever you want our T-Mobile tower — giving you amazing full-bars experience where no carrier network has reached before.”

Source: T-Mobile


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