T-Mobile Uncarrier 6.0 Recap

T-Mobile announced several new services, together dubbed “Uncarrier 5.0” and “Uncarrier 6.0” at a press event in Seattle Thursday.

Test Drive

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T-Mobile Test Drive is a program in which potential customers receive an iPhone 5s and service for a seven-day trial run at no cost.

John Legere, T-Mobile President and CEO:

“The way this industry forces Americans to buy wireless is completely, utterly broken. I’m here to tell you a better way. While the carriers ask you to buy blind, the Un-carrier gives you transparency. Our network kicks a**, and now people can experience for themselves what a data-strong network can do with T-Mobile Test Drive.”

Starting June 23, people can sign up for T-Mobile Test Drive here. A few days later, they’ll receive an iPhone 5s fully loaded and ready to go, and they can put T-Mobile’s network to the test for seven full days.  After the test drive, just drop it off at any T-Mobile store.

Unlimited Streaming Music over LTE

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T-Mobile’s Simple Choice customers are now able to stream all the music they want from streaming services like Pandora, Rhapsody, iHeartRadio, iTunes Radio, Slacker and Spotify — without hitting their 4G LTE data cap. Music services like Samsung’s Milk Music and SFX’s Beatport will also stream without data charges for T-Mobile customers.

Legere:

“As a committed music freak, I’m personally outraged at the way the other guys are using the music you love to lure you into over-priced plans with sweet ‘promotional offers’ that quickly roll into higher prices or trigger those absurd overage charges. Music should be free of all that. Music should have no limits. So, beginning right now, you can stream all you want at T-Mobile from all of the top music services — data charges do not apply.”

T-Mobile is inviting customers to help decide which services to add next via a poll or by tweeting the name of the service on Twitter using the #musicfreedom.

 unRadio

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Working with Rhapsody, T-Mobile has announced unRadio, a new music service that is completely ad-free, gives you unlimited skips, lets you choose your own music and replay any of the service’s 20 million songs any time.

Starting June 23rd, T-Mbile is giving unRadio to Simple Choice customers on its newest unlimited 4G LTE data service. In addition, unRadio will be made available for $4 per month for other T-Mobile customers.

Mike Sievert, T-Mobile Chief Marketing Officer:

“This new music streaming service is so unlike traditional Internet radio, there was only one possible name for it — unRadio. We wanted to do something over the top for our customers, so we teamed up with our friends across town at Rhapsody to do what the Un-carrier does so well — turning convention on its head to benefit our customers.”

With unRadio, you can listen to hundreds of professionally-programmed stations, or create our own based on the songs or artists you love. unRadio also offers live streaming radio from thousands of terrestrial stations in the U.S., including Los Angeles’ KCRW, Seattle’s KEXP and Chicago’s WXRT. Rhapsody unRadio also includes TrackMatch, a feature that lets you identify songs while out at a bar, ballgame, party or watching TV and create stations around these songs or save them as favorites for later listening.

Paul Springer, SVP for the Americas, Rhapsody:

“Rhapsody unRadio gives music listeners an unbeatable combination: uninterrupted music with the ability to save and listen to their favorite songs anywhere. We’re excited to partner with the Un-carrier to launch unRadio for music lovers. Together, we’ve created a better Internet radio.”

Source: T-Mobile

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