BMW and GoPro create first automotive sports camera integration

BMW’s Group Technology Office and GoPro have announced the “first-ever mass-produced” integration of a GoPro camera with an automobile’s on board infotainment system. In BMW vehicles equipped with the BMW Apps or MINI Connected option, a GoPro camera may not be configured and controlled using BMW’s iDrive controller and high-resolution scfreen. Starting in July, the integration will be functional on all model year 2012 and later BMW vehicles with the BMW Apps or MINI Connected option, when used with a WiFi-equipped GoPro camera. The updated GoPro app is now available for free in the iTunes Store.

For an preview of this integration, check out the video embedded below:

Phil Johnston, Head of BMW Group AppCenter USA:

“Working with GoPro to design this integration was remarkable. ‘Creative’ and ‘insightful’ just begin to describe the experience. GoPro is a natural fit for BMW enthusiast drivers. The power and flexibility of the BMW Group App Integration Platform coupled with GoPro’s advanced camera technology brings new, safe, and engaging experiences to the enthusiasts that were previously not possible. When the camera is connected to the car, it allows GoPro’s app to present context-appropriate presets that allow the enthusiast to capture the perfect shot.”

Adam Silver, GoPro’s Director of Strategic Product Opportunities:

“GoPro has deep roots in motorsports and is passionate about enabling drivers to capture their road or track experience. The GoPro and BMW collaboration sets a new standard in the category and is an important first step in a parntership designed to deliver next-level integration between camera and car.”

This integration is designed specifically to reduce driver distraction and enhance the capabilities for which “The Ultimate Driving Machine” and GoPro are famous. In addition to aiming the camera using BMW’s large central screen, users may quickly choose etween six pre-set camera modes:

  • Leisure Drive Facing Out
  • Night Driving
  • Sport Drive Facing Out
  • Drive Camera Facing In
  • Winding Road Timelapse
  • Straight Road Timelapse

The camera’s record function may be started and stopped by the driver at will, and vital camera status indicators are displayed, including recording elaqsped time, battery time, and WiFi signal strength. The user may also toggle the camera’s sleep mode to prolong battery life between shots.

The integration works by the user’s BMW or MINI vehicle being equipped with the BMW Apps or MINI Connected option, respectively. Next, the user’s WiFi equipped GoPro camera (Hero3+ and later) communicates with the GoPro app installed on the driver’s iPhone 4 or later, which must be connected to the vehicle either through the iPhone’s USB cable of the BMW Accessory snap-in adaptor for iPhone. The driver will access the app through the BMW ConnectedDrive or MINI Connected menu, which is displayed on the central screen.

The on-board operating menu was designed to streamline the camera’s operation and take full advantage of the integrated environment. Menu choices appear to the left of the screen, and the camera’s actual field of view is displayed in near real-time while the vehicle is stationary.

Source: GoPro


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