PARIS — Huawei unveiled the Ascend P7 Wednesday at a press event in Paris.
The Ascend P7 features a 5-inch full high definition display, 8MP front-facing and 13MP rear-facing cameras and the latest version of its Emotion UI, version 2.3.
At 6.5mm thin, the Ascend P7 is “one of the slimmest 4G LTE smartphones on the market, according to Huawei.
Richard Yu, Huawei Consumer Business Group (BG) CEO:
“Huawei’s relentless commitment to developing premium quality smartphones over the past three years has paid off. We are now ranked number three globally in terms of smartphone shipments, and our brand recognition is growing steadily in key regions such as China and Western Europe. Today, the launch of Huawei Ascend P7 once again challenges existing industry standards by redefining smartphone design, camera experience, and connectivity, to provide people with an unprecedented mobile experience.”
Yves Maître, Executive Vice President, Connected Object and Partnerships, Orange:
“Orange is pleased to witness how Huawei’s products and brand have developed since we first identified Huawei as a global contender several years ago. Today’s launch of the best-in-class Ascend P7 is an illustration of a strategy and investment that is now paying dividends. As a long-term partner, Orange is delighted to provide its customers with the results of this successful relationship.”
The Huawei Ascend P7 provides enhanced strength and durability against everyday use with Corning’s Gorilla Glass 3 technology on the front and rear of the device. It has a metallic appearance created by a seven-layer rear surface treatment with a refined micro-pattern design.
Joon Suh Kim, Mobile Device Vice President, Consumer Experience Design Center, Huawei Consumer BG:
“Huawei Ascend P7 was inspired by the natural curves of a water droplet which instills the phone with a sense of natural purity, and also gives users a more comfortable grip. It took us months of extensive design refinements to achieve this excellent balance of form and function.”
The Ascend P7 features a 5-inch FHD touchscreen with 1920 x 1080 resolution, 445 ppi and a 16:9 aspect ratio. The handset is also available in a range of colors including black, white and pink.
Huawei Ascend P7 gives users an edge in low-light settings with Sony’s 4th generation BSI sensor, Image Signal Processor (ISP), IMAGESmart 2.0 software and f/2.0 aperture on its 13MP rear-facing camera.
To capture spontaneous moments, Huawei Ascend P7’s Ultra Snapshot function enables the user to be camera-ready 1.2 seconds after double-clicking the volume down button while the device is locked.
Take better selfies, or group selfies (groufies) with the Ascend P7’s 8MP 5P non-spherical lens front-facing camera that comes with a panorama function for panoramic selfie shooting, and 10 level auto-facial enhancement in beauty mode. Users can also take a selfie video with the 1080p HD video playback. Huawei Ascend P7 ensures picture-perfect moments even time with the built-in mirror function and selfie preview window.
Add an extra dimension to photos with the “Voice Photo” function which takes photos accompanied by 10-second video clips for users to upload photos with audio reactions on social media.
In addition to camera improvements, Huawei’s Image Signal Processor (ISP) allows the smartphone to control a range of functions that mimic those found in digital SLRs, including autofocus, white balance and noise reduction for optimized photos under any conditions. Users can also select the focus and exposure metering function with one touch so the preferred focus and exposure position can be set to maximize image precision.
For people seeking faster and seamless connectivity, Huawei Ascend P7 enables unlimited media viewing with 4G LTE speed and Huawei’s dual antenna design to improve signal reception. Ascend P7 also uses smart network switching technology that stabilizes the connection even during weak signal reception to minimize battery drainage.
Enjoy long-lasting media viewing sessions and data sharing thanks to the 2500mAh lithium polymer battery and battery saving technology. In addition, the power saving management function enables users to save battery power by switching off applications running in the background.
The super power-saving mode enables Ascend P7 to adopt the most suitable use of power when it is running on less than 10 percent of battery life. When enabled, the screen will dim and only the phone’s basic functions will remain activated, including voice calls and contacts. It will also stretch the low battery to last 24 hours on standby.
Huawei Ascend P7 gives smartphone newbies the ability to get around the handset with the latest version of the company’s Emotion UI, version 2.3, providing customizable lock and home screens, with two enhanced UIs for effortless navigation.
Personalize the smartphone management software with a harassment filter, permission manager, network and notification management and power saving modes.
The Huawei Ascend P7 is €449 ($617) and will be available in China, the UK, Germany, Italy, France, Spain, Portugal, Ireland, the Netherlands, Belgium, Switzerland, Poland, Lithuania, Estonia, Latvia, Serbia, Greece, Norway, Hungary, Denmark, Slovakia, Czech Republic, Austria, Hong Kong, Thailand, Malaysia, Philippines, Singapore, Saudi Arabia, Kuwait and the United Arab Emirates starting this month, with other markets to follow.
Source: Huawei (Android Central)