Hasselblad launches newest elite camera, HV

Hasselblad has launched a brand-new ‘elite’ camera that’s pointed at amateur photo-enthusiasts who demand the ultimate in both style and performance.

The new Hasselblad HV, which is available immediately, will retail at €8500 (roughly $11,485 excluding taxes) and boasts some of the most advanced camera technology ever engineered for the enthusiast marketplace.

Hasselblad CEO Ian Rawcliffe:

“The new HV is the latest model in our rapidly expanding portfolio of consumer cameras that seamlessly blend beauty and chic with performance. This camera is aimed squarely at people who don’t just love taking pictures — but love taking them in real style. And the HV doesn’t just look good; it feels good to hold too. We maintained a sharp focus on ergonomics, and we used only premium materials like titanium, high-grade aluminum and latest ‘tough as nails’ PVD coatings.

There are growing numbers of very keen and often extremely talented amateur photographers and photo-enthusiasts all over the world that are willing to invest in the kind of high performance capture products that elite professionals enjoy. Our brand new HV DSLR will completely satisfy all those who wish to not only treat themselves to an exclusive photo-icon but also revel in crafting exceptional pictures and video with an exceptional camera.”

The new HV has a 24.3 megapixel full-frame sensor and comes with a Carl Zeiss 24-70mm lens — for extreme sharpness and outstanding contrast. The camera also has 35mm full-frame HD video capability for outstanding performance, even in dark conditions.

The HV also ships with an extremely robust ‘super resin’ case guaranteeing extra protection from dust, water, chemical agents and impacts and shocks.

It can also deal with extreme weather conditions from -40 to 80 degrees Celcius. This lightweight case doubles as an integrated organizer to hold not just the camera, all cables and chargers, memory cards and photo literature but also an iPad and a laptop.

Source: Hasselblad

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